If you’re a fan of Fox Sports Sun, you may have noticed that the channel has been renamed to Fox Sports Florida. Here’s what happened.
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Fox Sports Sun is no more. The regional sports network, which was the exclusive home of the Miami Marlins, Tampa Bay Rays, and Orlando Magic, was rebranded as Bally Sports Florida on Wednesday morning.
History of Fox Sports Sun
Fox Sports Sun is an American regional sports network that is owned by The Walt Disney Company, and operates as an affiliate of Fox Sports Networks. The network is available on cable providers throughout much of Florida, and is also available nationwide on satellite providers DirecTV and Dish Network.
Fox Sports Sun is the result of a merger between Fox Sports Florida and Sun Sports, which began operating under the joint brand Fox Sports Florida & Sun on September 1, 2015. The rebranding resulted from a restructuring of Fox Sports Networks related to the acquisition of most sports assets owned by 21st Century Fox by Walt Disney Company on May 3, 2019.
The Rebranding of Fox Sports Sun
In February of 2017, 21st Century Fox announced that it would be rebranding Fox Sports Sun, formerly known as Sun Sports, to better reflect its focus on Florida-based teams. The rebranding is part of a larger trend within 21st Century Fox to rebrand its regional sports networks (RSNs) in order to better compete against rival ESPN.
According to Michael Mulvihill, Executive Vice President of Research, League Operations & Strategy for 21st Century Fox, the company conducted research that showed that sports fans in Florida were more likely to identify as fans of specific teams rather than fans of the state as a whole. As a result, the decision was made to refocus Fox Sports Sun’s programming around Florida-based teams in order to better connect with viewers.
The rebranding of Fox Sports Sun is just one part of 21st Century Fox’s larger plan to compete against ESPN. In addition to rebranding its RSNs, the company has also been investing in live sports rights and has been working to launch a new national cable network called FS1.
The Impact of the Rebranding
In early 2020, Fox Sports Sun was rebranded as Bally Sports. The change came as a result of the Sinclair Broadcast Group’s $9.6 billion purchase of 21st Century Fox’s regional sports networks in 2019. The new branding comes with a new logo and graphics package, which debuted on February 1st, 2020.
The rebranding has been met with mixed reactions from viewers. Some fans are excited for the change, while others are upset about the loss of the Fox Sports Sun name and brand.
Overall, the impact of the rebranding remains to be seen. Only time will tell how viewers will react to the change and whether or not it will be successful in the long run.
The Future of Fox Sports Sun
Fox Sports Sun, formerly known as Sun Sports and Fox Sports Florida, is an American regional sports network that is owned by The Walt Disney Company, and operates as an affiliate of Fox Sports Networks. The channel broadcasts local coverage of sports events throughout Florida, including Major League Baseball, Major League Soccer, National Basketball Association, National Hockey League, college sports and other sporting events.
In conclusion, it is evident that the Fox Sports Sun channel has been struggling in recent years. However, there are still many dedicated viewers who appreciate the content that is offered. While the future of the channel is uncertain, it is clear that it has had a significant impact on the sports television landscape in Florida.