- SEO Basics
- Keyword Research
- Technical SEO
- On-page and Content
- Off-Page SEO
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There are a lot of ways to improve your website’s ranking in the search engines. One of the most important is to have quality content. This means that your content must be well-written, informative, and relevant to your niche. Another way to improve your ranking is to build backlinks to your website. This can be done by guest posting on other blogs, leaving comments on relevant blog posts, and by participating in forums.
Set up GSC and Bing Webmaster tools
To track your SEO progress and understand how your efforts are impacting your website’s visibility, you need to set up Google Search Console (GSC) and Bing Webmaster Tools. Both are free, and only take a few minutes to set up.
GSC will show you how often your site appears in Google search results, as well as which keywords are driving traffic to your site. You can also use GSC to submit sitemaps, test structured data, and find out if there are any issues with your website that could be affecting your search ranking.
Bing Webmaster Tools will show you similar information to GSC, but for Bing search results. It’s important to track your progress on both Google and Bing, as they are the two largest search engines with the largest market share.
To set up GSC, go to www.google.com/webmasters/tools/home and sign in with your Google account. If you don’t have a Google account, you can create one for free. Once you’re signed in, click “Add a Property” and enter the URL of your website. You will then need to verify that you own the website – this can be done by downloading a file from GSC and uploading it to your website’s server, or by linking GSC to your Google Analytics account.
To set up Bing Webmaster Tools, go to www.bing.com/toolbox/webmaster and sign in with a Microsoft account. If you don’t have a Microsoft account, you can create one for free. Once you’re signed in, click “Add a Site” and enter the URL of your website. You will then need to verify that you own the website – this can be done by adding a tag to thesection of your website’s home page, or by uploading an XML file to your server
Set up Google Analytics
In order to track your SEO progress and get the most out of Google Analytics, you’ll need to set up some goals. A goal is a specific action that you want a website visitor to take. You can set up goals for just about anything, but SEO-related goals usually fall into one of four categories:
-Time on site
-Pages per visit
-% of new visits
Install and configure an SEO plugin (wordpress)
No matter what business you’re in, it’s important to make sure your website is optimized for search engine ranking. If you’re running a WordPress site, there are a number of SEO plugins you can install to help with this process. In this article, we’ll walk you through how to install and configure the WordPress SEO by Yoast plugin.
First, you’ll need to download the plugin from the WordPress repository. You can do this by going to your WordPress dashboard and selecting “Add New” from the Plugins menu.
Once the plugin is installed and activated, you’ll need to go to SEO > General in your dashboard and configure the following settings:
-Set your target keyword or phrase
-Check the box next to “noindex, follow” if you want search engines to index your content
-Select the frequency with which you want your content to be crawled by search engine bots
-Set the priority of your pages and posts
-Enter any additional meta information for your website
Next, you’ll need to set up your XML sitemap. This will help search engines index your site more effectively. To do this, go to SEO > XML Sitemaps and check the box next to “Enable XML sitemap functionality.” Once you save your changes, WordPress will automatically generate a sitemap for your site. You can then submit this sitemap to Google Webmaster Tools for further indexing.
Finally, you should take some time to configure the social settings for your website. This will ensure that when people share your content on social media, it appears properly formatted with appropriate images and descriptions. To do this, go to SEO > Social in your dashboard and fill out the desired settings for each social network. For example, on Facebook you can specify what image should appear when someone shares one of your blog posts.
Identify your competitors
One of the first steps in any good keyword research process is to identify your competitors. After all, if you want to rank for a keyword, you need to know who you’re up against.
There are a few different ways to go about this. First, you can use a tool like Google AdWords Keyword Planner or SEMrush to find keywords that your competitors are bidding on.
Another way is to simply do a Google search for your target keyword and see who shows up in the top results. These are likely to be your strongest competitors.
Once you’ve identified your competitors, it’s time to start doing some research on their websites. Take a look at their content and see what they’re doing right (and wrong). This will give you some ideas for how to improve your own website and keyword strategy.
Conduct a keyword gap analysis
A keyword gap analysis is a helpful way to determine which keywords your competitors are ranking for that you are not. This can give you some valuable insights into how to improve your own SEO and keyword strategy.
To conduct a keyword gap analysis, first make a list of all the relevant keywords you want to rank for. Then, using a tool like semrush or moz, check the SERPs to see where your competitors are ranking for those keywords. If you find that they are ranking for keywords that you are not, then you may want to consider adding those keywords to your own list.
In addition to conducting a keyword gap analysis, it can also be helpful to look at your competitor’s keyword strategy as a whole. This can give you some ideas about which keywords they are targeting and how they are going about targeting them. You can use this information to improve your own keyword strategy.
Find your main ‘money’ keywords
Use keyword research to find terms that potential customers are searching for, that relate to your business. These are called “money keywords.”
To find money keywords, use keyword research tools like the Google Keyword Planner, Amazon’s Kindle Keyword Research tool, and Ubersuggest. Try to find at least 2-3 money keywords for each product or service you offer, and make sure these keywords are included in your website content, product descriptions, title tags, etc.
When you include money keywords on your website and in your marketing materials, it will help potential customers find your business when they are searching for the products or services you offer.
Technical SEO is the process of optimizing a website for the search engines. It is a subset of SEO that focus on the behind-the-scenes structure of the website. This includes optimizing the website for speed, mobile friendliness, and other factors that the search engines use to rank websites. Technical SEO can be a bit daunting for those who are not familiar with it, but luckily there are a number of resources that can help.
Leverage “Inspect URL” feature in GSC
“Inspect URL” is a feature in GSC that lets you check whether a specific URL on your website is valid, and also view its indexing status and any crawling or rendering issues. This feature can be useful for troubleshooting indexing issues, or for checking whether a URL has been correctly crawled and indexed by Google.
To use the “Inspect URL” feature:
1. Go to Google Search Console.
2. In the “URL Inspection” box, enter the URL you want to check.
3. Click “Inspect”.
4. Review the information that appears below the “URL Inspection” box. If any issues are detected, they will be listed here.
Ensure your website is mobile-friendly
These days, more and more people are using their mobile devices to access the internet. In fact, according to StatCounter, mobile devices accounted for 51.53% of global internet usage in 2019.
So it’s no surprise that Google has placed a great emphasis on making sure websites are mobile-friendly. In fact, they now use what’s known as “mobile-first indexing”, which means that they base their ranking of your website on how it looks and performs on a mobile device rather than a desktop.
There are a few things you can do to make sure your website is optimised for mobile devices:
– Use responsive design: This means that your website will automatically adjust to fit the screen size of the device it’s being viewed on.
– Use large, easy-to-read fonts: Mobile users are often trying to view websites on small screens, so it’s important to make sure your text is large enough to be easily readable.
– Use short paragraphs: Again, this is related to the small screen size of mobile devices. Long paragraphs can be difficult to read on a phone or tablet, so try to keep them short and sweet.
– Include calls to action: Make it easy for mobile users to contact you or find out more about your product or service by including prominently placed calls to action (e.g., “Call now” or “Learn more”).
Check your site’s loading speed
One of the most important factors in ranking well in search engines is site speed — how fast your pages load. You can check your site’s loading speed with Google’s PageSpeed Insights tool. Just enter your URL and click “Analyze.”
Google will give you a score for how fast your site loads on mobile devices and desktop computers, as well as some specific recommendations for ways to improve your speed. Make sure to check both scores and recommendations; sometimes, what works for mobile devices won’t work for desktop computers, and vice versa.
Generally speaking, you want your pages to load in less than three seconds. The faster they load, the better!
On-page and Content
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If you want your website to rank well in search engine results pages (SERPs), you need to make sure you have title tags that are optimized for SEO. Unfortunately, many websites have duplicate, missing, or truncated title tags, which can hurt their ranking potential.
A duplicate title tag is a title tag that is identical to another title tag on another page of your website. A missing title tag is a page that doesn’t have a title tag at all. And a truncated title tag is a title tag that gets cut off in SERPs because it’s too long.
To fix these issues, you need to update your titles so they are unique, relevant, and not too long. Keep in mind that your titles should also include your target keywords to help improve your SEO.
Find and fix duplicate or missing meta descriptions
If you want your site to rank higher in search engine results pages, one of the most important things you can do is create unique and accurate meta descriptions for each page. Meta descriptions are the brief summaries that appear below your page title in SERPs, and they give searchers a snapshot of what your page is about.
Unfortunately, many sites have either duplicate or missing meta descriptions, which can hurt their click-through rates. In this article, we’ll show you how to find and fix duplicate or missing meta descriptions on your site.
What are meta descriptions?
A meta description is a brief summary of a web page. It’s displayed in SERPs beneath the page title and URL. Meta descriptions are meant to give searchers a snapshot of what your page is about so they can decide whether it’s relevant to their query.
Here’s an example of a meta description from the SEOMoz blog:
The Importance ofMeta Descriptions
You may have heard that Google doesn’t pay attention to the keywords that you stuff into your meta tags, but that isn’t strictly true. While Google may not use the keywords tag anymore, other search engines still do…
Whilemeta descriptions don’t directly affect your ranking in SERPs, they can indirectly impact your click-through rate (CTR), which does affect your ranking. A higher CTR means more people are clicking through to your website from the SERP, which signals to Google that your site is relevant and trustworthy. As a result, Google may reward you with a higher ranking.
When it comes to on-page SEO, one of the most important elements is the H1 tag. The H1 tag is used to indicate the title of a page, and it should be used only once per page. This tag tells search engines what the page is about, and it should be descriptive and keyword-rich.
If you’re using WordPress, you can typically find the H1 tag in the header.php file. If you’re not sure where to find it, you can use a tool like Inspect Element to locate it.
Once you’ve located the H1 tag, take a look at how it’s being used on the page. Is it being used multiple times? If so, that’s a problem that needs to be fixed. Not only will it confuse search engines, but it will also dilute the impact of your keywords.
If you’re not sure how to fix this issue, you can reach out to a professional SEO company for help.
Off-page SEO is the process of optimizing a website for higher search engine rankings through link building and other methods. This can be done by optimizing your website’s title, description, and keyword density, as well as by building backlinks to your site.
Analyze your competitor’s link profile
Off-page SEO is the process of optimization that occurs away from your website. It’s the digital marketing strategy that you use to promote your website and improve your search engine ranking.
One of the most important aspects of off-page SEO is link building. Link building is the process of acquiring links from other websites to your own. These links act as “votes” in the eyes of Google, signaling to the search engine that your site is popular and relevant. The more high-quality links you have pointing to your website, the higher you will rank in search results.
There are a number of ways to build links to your website, but one of the most effective is to analyze your competitor’s link profile. By understanding which websites are linking to your competitors, you can identify opportunities for link building.
Here are a few tips for analyzing your competitor’s link profile:
1. Use a tool like Moz or Majestic to research your competitor’s backlink portfolio.
2. Look for high-quality websites that are linking to your competitor’s website. These are typically websites with a high PageRank or domain authority.
3. Reach out to the webmasters of these websites and ask if they would be interested in linking to your website as well. Be sure to provide them with some quality content that they can link to!
Conduct a link intersect analysis
A link intersect analysis is a great way to determine which sites are linking to multiple competitors, but not to you. This can be a valuable signal that there is an opportunity to get involved with that site and earn a link.
To conduct a link intersect analysis, you’ll need to use a tool like Ahrefs or Majestic. Once you have your list of competitor domains, enter them into the tool one at a time and export the list of linking domains for each site. Then, combine all of the exported lists into one master list.
Next, remove any duplicates from the list so that you’re left with a unique list of sites. Finally, take this list and see if there are any sites that are linking to multiple competitors, but not to you. These are opportunities for you to get involved with that site and earn a link.
Target your competitors’ broken backlinks
Backlinks are one of the most important ranking factors in SEO. They’re so important, in fact, that some experts have called them the “single most important metric for SEO.”
But what are backlinks? Simply put, backlinks are links from other websites to your website. They’re like votes for your website, telling search engines that your site is important and authoritative.
The more backlinks you have from high-quality websites, the higher you’ll rank in search engine results pages (SERPs). That’s why it’s so important to target your competitors’ broken backlinks.
A broken backlink is a link to a website that no longer exists. When someone clicks on a broken link, they’ll see an error message telling them that the website can’t be found.
These links aren’t just bad for users; they’re also bad for your SEO. That’s because each broken link is like a vote against your website. If you have too many broken links, your website will start to lose authority, and you’ll eventually drop in the SERPs.
To find your competitors’ broken backlinks, you can use a tool like Ahrefs or Majestic. Just enter your competitor’s URL into the tool, and it will show you all of their backlinks. From there, you can filter the results to only show broken links.
Once you’ve found some broken links, reach out to the website owner and ask them to replace the link with a link to your website. This is called link reclamation, and it’s an incredibly effective way to get high-quality backlinks from authority websites.