- Keyword Research
- Technical SEO
- On-page and Content
- Off-Page SEO
Did you know that the first pitch at the Yankees game tonight was thrown out by a celebrity? Find out who it was and read about their career.
Checkout this video:
The Yankees are a baseball team based in the Bronx, New York City. They compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. They are one of two major league clubs based in New York City, the other being the National League’s (NL) New York Mets. The Yankees began play in the 1901 season as the Baltimore Orioles (no relation to the modern Baltimore Orioles). In 1903, Frank Farrell and Bill Devery purchased the franchise after it ceased operations and moved it to New York City, renaming the club the New York Highlanders.
Set up GSC and Bing Webmaster tools
The set up process is pretty simple and quick. You first need to verify that you own your website within GSC. You can do this by adding your domain name or URL of your website. Then, once you have verified that you own your website, you can set up both GSC and Bing Webmaster tools within a matter of minutes.
Set up Google Analytics
Google Analytics is a powerful tool that can help you track the performance of your website and assess your marketing campaigns. In order to use Google Analytics, you first need to set up an account and add the tracking code to your website.
Luckily, setting up Google Analytics is relatively simple. Follow the instructions below to get started.
1. Create a Google Analytics account by going to analytics.google.com and clicking “Sign up for free.”
2. Enter your website’s URL and choose the appropriate account type.
3. Accept the terms of service and click “Create.”
4. On the next page, you will be given your tracking code. Copy this code and add it to every page of your website that you want to track. You can do this by adding the code to your website’s header or footer template.
5 . That’s it! Google Analytics will now begin tracking data for your website.
Install and configure an SEO plugin (wordpress)
To get the most out of your WordPress website, you need to make sure it is properly configured for search engine optimization (SEO). While there are many factors that go into SEO, one of the most important is choosing and installing the right plugin.
There are a number of great SEO plugins available for WordPress, but our favorite is Yoast SEO. Yoast SEO is a comprehensive plugin that gives you complete control over your website’s SEO. It includes features like title and meta tag optimization, XML sitemaps, social media integration, and much more.
Installing Yoast SEO is easy. Simply log into your WordPress admin panel, click on “Plugins” > “Add New”, and search for “Yoast SEO”. Once you find the plugin, click “Install Now” and activate it.
Once the plugin is installed and activated, you will need to configure it. Yoast SEO has a built-in configuration wizard that will walk you through the process step-by-step. Alternatively, you can follow our Yoast SEO configuration guide.
Once you have configured Yoast SEO, you can start using all of its features to optimize your website for better search engine visibility.
You may be wondering who threw out the first pitch at the Yankees game tonight. The answer is keyword research. Keyword research is the process of finding and using relevant keywords to help optimize your website or blog. By doing keyword research, you can ensure that your website or blog appears in the search engines when people are searching for relevant topics.
Identify your competitors
In order to do keyword research, you need to first identify your competitors. To do this, you can use a tool like SpyFu, which will allow you to enter a competitors URL and see all of the keywords they are ranking for. Once you have a list of your competitor’s keywords, you can start to narrow down your own list.
Conduct a keyword gap analysis
A keyword gap analysis is a great way to determine which keywords your competition is ranking for that you are not. This is especially helpful if you are trying to break into a new market or industry, or if you are stuck in a keyword rut and are looking for new keywords to target.
To conduct a keyword gap analysis, start by making a list of the top 10 keywords your competitors are ranking for. Then, use a tool like Google AdWords Keyword Planner or SEMrush to research the monthly search volume and difficulty level for each of those keywords.
Once you have that information, compare it to the list of keywords you are currently targeting. If there are any gaps, those are the keywords you should be targeting!
Find your main ‘money’ keywords
Your main ‘money’ keywords are the ones that are going to make you the most money or generate the most leads. To find these, you’ll want to start with keyword research.
There are a number of ways to do keyword research, but one of the easiest and most effective is to use a tool like Google AdWords Keyword Planner.
With Keyword Planner, you can enter in a potential keyword or phrase and get data on how many people are searching for it, how much competition there is, and what the suggested bid is (how much you’ll need to pay to advertise for that keyword).
You can also use Keyword Planner to get ideas for new keywords or phrases related to your business. This can be helpful if you’re stuck for ideas or if you’re looking to expand your business into new areas.
Once you’ve used Keyword Planner (or another keyword research tool) to find your main ‘money’ keywords, you can start using them in your marketing and on your website. Make sure you use them in a way that is natural and not forced – this will help you avoid penalties from search engines like Google.
technical SEO is the practice of optimizing a website for the purpose of crawling and indexing by search engines. It is a subset of SEO that focuses on improving the technical aspects of a website in order to make it more accessible to search engines. Technical SEO includes optimizing the website structure, robots.txt file, sitemaps, and canonical tags.
Leverage “Inspect URL” feature in GSC
In order to check the URL of your website and make sure that it is being correctly indexed by Google, you can use the “Inspect URL” feature in GSC. This feature allows you to input a URL and view information about that URL, such as the HTTP response, the last time it was crawled, any issues with the URL, and more.
To use this feature, simply go to GSC and select “Crawl”, then “Inspect URL”. From here, you can enter the URL that you want to check and view information about it.
Ensure your website is mobile-friendly
Consumers are increasingly using mobile devices to access the internet, so it’s important that your website is designed to be user-friendly on these smaller screens. In addition to making sure your site is responsive (i.e., that it can adapt to different screen sizes), there are a number of other technical considerations to keep in mind:
-Page load speed: Users are impatient and will quickly lose interest if your pages take too long to load, so make sure your site is optimized for fast loading times.
-Images: Be sure to compress your images so that they load quickly on mobile devices.
-Font size: Make sure your font size is large enough to be easy to read on a small screen.
-Buttons and links: Make sure your buttons and links are big enough to be easily clicked on a mobile device.
Check your site’s loading speed
Your site’s loading speed is important for a few reasons. First, it’s a ranking factor for search engines. Second, it’s a major factor in determining your bounce rate (the percentage of people who leave your site after viewing just one page). Finally, it impacts the user experience of your visitors.
There are a few different ways to measure your site’s loading speed. Google has a tool called PageSpeed Insights that will give you a score for both mobile and desktop versions of your site. Another popular option is Pingdom. Both of these tools will also give you specific recommendations for how to improve your loading speed.
Some common recommendations include:
– Optimizing images by reducing file size
– Minifying CSS and JS files
– Leveraging browser caching
– Reducing the number of plugins you’re using
– Reducing redirects
On-page and Content
So you have your website all set up and you are ready to start writing content. But what is the difference between on-page content and off-page content? On-page content is what is on your website that can be seen by visitors, while off-page content is everything else.
If you’re like most people, you probably don’t think too much about your title tags – after all, they’re just a few words of text that describe your web page, right?
Title tags are actually one of the most important elements on your entire website, and they can make or break your search engine optimization (SEO) efforts. Here’s everything you need to know about title tags and how to use them effectively.
What are title tags?
Title tags are HTML elements that specify the title of a web page. They are used to tell both search engines and visitors what a given page is about.
Title tags go in the section of your HTML code, like this:
Find and fix duplicate or missing meta descriptions
If you have duplicate or missing meta descriptions, you can use a tool like Screaming Frog to help you find and fix them.
It’s important to have only one H1 tag per page, and it should be used to indicate the most important heading on the page. More than one H1 tag can be confusing for search engines and may cause your page to be less visible in search results. To fix this, simply find all instances of H1 tags on your page (you can do a quick search for “H1” in your page’s code) and delete all but one. Then, make sure that the remaining H1 tag is being used for the most important heading on the page.
Off-page SEO is the process of optimizing a website for higher search engine rankings through the acquisition of backlinks from other websites. One of the most effective ways to get backlinks is to guest post on high-quality websites in your industry. This will not only help you get backlinks, but it will also help you get traffic from the website where you guest posted.
Analyze your competitor’s link profile
When it comes toOff-Page SEO, analyzing your competitor’s link profile is a great place to start. This will give you an idea of where they are getting their links from and what kind of link juice they have. You can then use this information to try and get similar links for your own site.
Conduct a link intersect analysis
In order to discover competitor link opportunities, you’ll want to run a link intersect analysis. This will tell you which competing domains are linking to multiple sites in your space.
To do this, you can use a tool like Moz’s Link Intersect Tool. Just enter in your competitor domains, and the tool will show you which other domains those competitors have in common. You can then identify potential link partners by looking at the other domains on the list.
Target your competitors’ broken backlinks
Your competitors’ broken backlinks are a great opportunity for you to snag some easy link equity and improve your own off-page SEO.
Whenever a competitor’s website changes or is updated, there’s a chance that some of their links will break. If you can find and identify these broken links, you can quickly contact the website owner and let them know. In many cases, they’ll be happy to replace the broken link with a link to your site.
Not only is this a quick and easy way to get some high-quality backlinks, but it’s also a great way to build relationships with other website owners in your industry. So keep your eye out for broken links on your competitors’ sites, and don’t be afraid to reach out and let them know when you find them.